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NHS Publicity Campaign Award

Awarded to the campaign which can demonstrate success in achieving its objectives. The winning campaign can be either internal or external and can combine media including press, radio, television and outdoor advertising.

2022 Winner: North West Ambulance Service - Outrun an Ambulance

A innovative collaboration between six regional Ambulance Charitie incuding East of England Ambulance Charity, London Ambulance Charity, South Central Ambulance Charity and Yorkshire Ambulance Charity, Outrun an ambulance is a virtual competition that challenges users to conquer the mileage an ambulance covers while responding to people in urgent need. People can choose the distance they want to do based on the mileage clocked up by crews during the course of a typical shift.


South West London & St. George's Mental Health NHS Trust - Open Your Mind campaign
North Bristol NHS Trust - Red Card to Racism
Association of Ambulance Chief Executives - Work without fear
Birmingham Women's and Children's NHS Foundation Trust - See ME First

2021 Winner
NHS Blood & Transplant - Leave Them Certain Campaign

The NHS has launched a campaign to urge families to talk about organ donation following research that found that less than half of adults have had the conversation. The Leave Them Certain campaign highlights the impact not knowing has on the families who are left behind and encourage people to talk about their decision. The campaign launch follows a law change in England last year which means that all adults are seen as willing to donate their organs, unless they opt out or are in one of the excluded groups

Mid and South Essex Health and Care Partnership - #EssexVaxVan
NHS England - Live 1000 Lives
Coventry and Warwickshire Partnership NHS Trust - No Excuse For Abuse


2020 Winner
Royal Voluntary Service

By the end of March this year, 405,724 people had signed up to volunteer for the NHS to help in its fight against coronavirus, highlighting the ‘overwhelming response’ to a call made by NHS England just 24 hours before. NHS Volunteer Responders, run by the Royal Voluntary Service, offers help to people in need of support or who are avoiding public places during the coronavirus pandemic. Its aims are to supplement existing voluntary support within communities, help people to stay well, and reduce avoidable demand on NHS services

NHS England: For a Greener NHS
University Hospital Southampton
Public Health England



2019 Winner



NHS Mid Essex Clinical Commissioning Group - Your Medicines, Your NHS

In February 2019 the CCG launched a year‐long integrated marketing and communications campaign to tackle approximately £2 million per year in unused medication. Early campaign impact analysis showed that in April 2019 there were 250 fewer dispensed items in mid Essex than usual, and in May an additional 500 not dispensed items. While the total cost avoided is not known, an average spend per item of £7.50 equated to £5,600 in those two months. The CCG anticipates further cost avoidance as the campaign continues.

NHS Publicity Campaign Award 2019 - Mid Essex CCG


NHS Arden & GEM CSU - Modern Slavery awareness campaign
South West Yorkshire Partnership NHS Trust - Flu Fighter Campaign
NHS England - Men in Nursing
North Tees and Hartlepool NHS Trust - Violence against Staff campaign

2018 Winner

North West Ambulance Service - Make the Right Call campaign

The Make The Right Call campaign promoted alternatives to 999. Due to the popularity of TV show Game of Thrones, the popular phrase ‘winter is coming’ was used to promote a demand management campaign using current culture as a hook. Fake news was used to dispel myths and WTF (Way To Fail) gave real life examples of people who had used 999 inappropriately, such as a person who called 999 from an A&E waiting room because they didn’t think they should have to sit with other members of the public. Managers cited an increase in staff morale.

NHS Publicity Campaign Award 2018 - North West Ambulance Service - Make the Right Call campaign


NHS Mid Essex Clinical Commissioning Group - Referrals to Psychological Therapies
NHS Arden & GEM CSU / Erewash CCG - 'Love Bump' smoking during pregnancy campaign
NHS England - Stay Well Pharmacy campaign
NHS Castle Point and Rochford CCG - Scarfie Asthma UK campaign

2017 Winner

NHS Mid Essex Clinical Commissioning Group - Live Well Campaign

In 2016, Mid Essex CCG launched its long-term strategy - to help everyone in our area to Live Well. Staff were challenged to walk 25 million steps in 100 days with a view that if 100 people signed up, they would need to complete 2,500 steps a day. The CCG comms team created a route and ‘virtual world tour’ map of the walk – starting in New Zealand and finishing in Chelmsford. Every week, staff were asked for their 7-day step count which was converted into miles and plotted on the map. A special edition staff magazine shared fun facts, healthy recipes and information about the health system of the country. Colleagues committed to a date to become Ambassador of the Day and a poster of the Ambassador was designed, printed and displayed. These became a talking point for staff and people were interested to learn more about their colleagues and celebrate their personal milestones.

NHS Publicity Campaign Award 2017 - NHS Mid Essex Clinical Commissioning Group - Live Well Campaign


NHS Arden & GEM CSU - Winter Warmers campaign
United Lincolnshire Hospitals NHS Trust - Health Living campaign

2016 Winner

UK Renal Registry - Think Kidneys

In July this year, a national campaign was launched to raise awareness of kidneys, what they do and why we need to look after them. ‘Think Kidneys’, a partnership between NHS England, NHS Improvement and the UK Renal Registry, comprises a website and series of posters, endorsed by the Royal Pharmaceutical Society and displayed by GP surgeries and pharmacies across England. These carry simple messages to explain how kidneys function and tips to keep them working well, such as drinking enough water, as well as signs to look out for which may point to a problem. Dr Sarah Jarvis, Health Business Awards presenter, appeared on the Jeremy Vine radio show to support the campaign.

NHS Publicity Campaign Award 2016 - UK Renal Registry


West Suffolk NHS Foundation Trust - Forget-Me-Not Walk
NHS Blood and Transplant - Blood Donor Augmented Reality Campaign
NHS Employers - #nhswhereIstarted

2015 Winner

Liverpool Community Health NHS Trust- Immunise Your Selfie

Throughout the 2014/15 winter period, the winning trust delivered a digitally-led internal communications campaign to encourage staff to have the flu vaccination, highlighting the reasons why staff must take responsibility for staying healthy during the winter.

2015 Commended

Liverpool Community Health NHS Trust
Royal College of Nursing